Who is the target consumer of the gelato machine?

As the saying goes, don't fight unprepared battles. Both consumer groups, suppliers or distributors should have a basic understanding of target consumers. So, who is the target consumer of the gelato machine?

The following is the outline:

• Why understand the target consumers of gelato machines?

• Who is the target consumer of the gelato machine?

• How to find the target consumer of gelato machine?

Why understand the target consumers of gelato machines?

1. Facilitate product positioning. In addition to the less obvious difference in raw materials, the difference between luxury goods and cheap products is mainly due to the brand premium. Therefore, in view of the different psychological prices of consumer groups, businesses should develop different pricing strategies.

2. Facilitate sales promotion. The direct purpose of the business is to make a profit. Therefore, any behavior that can promote consumer purchases should be taken seriously. Understanding the behavioral patterns and social roles of target consumers can better promote products.

3. It is convenient to save marketing expenses. The argument that advertising is omnipotent in traditional mass communication is outdated. Therefore, businesses should pay more attention to customized marketing investment.

Who is the target consumer of the gelato machine?

1. The owner of an ice cream shop. The most direct use of ice cream production equipment is to produce ice cream for sale. Therefore, people who have the idea of opening an ice cream shop are the largest consumer group buying this kind of equipment.

2. Various canteens and restaurants. In addition, the gelato machine is also a very cost-effective dessert manufacturing equipment for canteens and high-end restaurants that seek to take in many cuisines.

3. Interested ordinary consumers. For some young people who saw ice cream as a dream in their childhood, it is also possible to buy this kind of machine as a way to satisfy their wishes.

How to find the target consumer of gelato machine?

1. Set up online discussion activities to invite consumers to participate. Weibo in China and Facebook in the US are the most common activity platforms for posting related tweets. In these platforms, various types of consumers can be aggregated in a question-and-answer mode through keywords.

2. Offline experience store. In some international cities, pop-up shops with specific subjects are often held. These stores exist for a short time and are intended to give local consumers a chance to experience them firsthand.

3. Virtual game. By setting up novel and interesting activities through AR and VR technology, you can obtain intuitive evaluations from consumers. This is an activity method that can win popularity and praise at the same time.

In short, understanding the target consumers of gelato machines is a common step in formulating marketing plans, and interactions with consumers can be achieved through a variety of online and offline activities. Nanjing Prosky Food Machinery Manufacturing Co.,Ltd is a shop specializing in the production of gelato machines. We warmly welcome you to reach friendly cooperation with us